These are the exact same questions we have in mind and the idea of D91 labs is to explore and find answers for all of these.

• Can we build a design system like material design which imbibes cultural aspect into it? Now, what does Indian culture mean is an exploration by itself.
• How do we bring in localisation and customisation in digital products? Is it through language or metaphors is another thread we are interested in.

We have already started seeing the change in the new age social media apps like TikTok, Sharechat gaining prominence. As the new digital India matures, we would move from viewing technology as an entertainment medium to utility medium (i.e) a greater impact on our daily lives. We would love D91 labs play a major role in understanding the mental models and build new digital metaphors.