A short note loss aversion in behavioural economics

The following questions presented to two different groups of subjects, and they were asked to choose an option.

Photo by Headway on Unsplash

Over the last month, I spoke to multiple early startups to understand their challenges of setting up design teams. A short report on the state of design in startups and potential solutions

There is a massive shortage of design talent in India currently. Large organisations like Adobe, Microsoft, Google are hiring more designers than ever. These organisations are now building mainstream product design as opposed to doing axillary job earlier.

At the same time, the rise in funding among startups has led to an increase in the requirement of senior design talent. We are seeing a massive influx of junior-level…

Design For India Series

India is a collectivist society and yet our digital accounts are individual!

Back in my hometown, my parents have their daily morning rituals. My dad wakes up in the morning, picks up his bag to do his mandatory visit to the Kirana store. He buys milk and vegetables for the day and hands them over to my mom.

When someone gets married in the family, the women gather together to do the wedding shopping for the bride. Even today when I plan to go to the movies with friends, it starts with a WhatsApp group to coordinate the time and one person books the ticket for the rest.

India — The collectivist society

The Indian society is…

Why Indian startups don’t distribute F.Ds?

This post originally appeared on our newsletter Tales of Bharat

As a kid, when my mom refused to buy me candies, I would run crying to my grandmother. She would console me and offer a 10 rupee note from the stash of money hidden in the rice jar. The entire act was nothing short of magic like a magician pulling out a rabbit from the hat. That carefully rubber-banded money was her secret savings which she could spend without owing an explanation to the family.

India is largely a savings economy. The idea of saving money for the future is…

What would an end to end digital experience using account aggregators look like?

This post originally appeared on our newsletter Tales of Bharat

If the startup ecosystem were a giant e-commerce website, then lending would be the most wish-listed item. The path to reach lending seems simple — identify an opportunity, capture distribution and empower people with credit. A colleague once shared this quote

West makes money through adtech and the east will make money through fintech

As Angela Strange says, every company will be a fintech company one day. If the distribution is the key to lending, then we might already have a clear winner around the block 👑

Our last month’s…

This post appeared first on our bi-monthly newsletter ‘Tales of Bharat’

It's a drizzling evening in Bangalore and the sight at your balcony demands to be photographed for your Instagram feed. You decide to strike a pose to only realise that your 3-year-old smartphone isn't capable enough to capture the depth of the drizzle. Falling short of your Instagram celebrity dream, you decide to replace your smartphone with a better dragon-ish processor. Your journey to buying a new smartphone is likely to be this 👇

Self Help Groups 101 — Part II

This article is a part of our ongoing series about NRLM and Self Help Groups. Read them all here - Self Help Groups 101


Self Help Groups are homogenous groups of 5–20 women who come from a similar social and economic background. These women come together and meet at regular intervals to save a small sum of money (could be as low as Rs.10 or Rs.20 per month). The collected pool of money is then lent to the group members on a need basis during the times of emergency, financial scarcity, important life events or to purchase assets. …

Self Help Groups 101 — Part I

Since the independence of India, poverty has been one of the crucial challenges for inclusive growth for the country to compete with the world. Access to formal finance by the poor is an essential prerequisite for poverty alleviation and sustainable development. A report published by the Rangarajan committee in 2014 claims that India has around 363 million (21.9%) of the people living below the poverty line.

Below Poverty Line:
An individual is defined to live under below poverty line if they are unable to spend Rs. 32/day ($0.43) in rural areas or Rs. 47 ($0.63) in urban areas. …

“A small business is an amazing way to serve and leave an impact on the world you live in.” -Nicole Snow

Micro, Small and Medium Enterprises (MSMEs) form a vital component of the Indian Economy. MSMEs contribute to around 29% of total India’s GDP and are the second-highest employment generation sector in the country, only next to the agricultural sector. This post gives an overview of the MSME sector in India

If you really look closely, most overnight successes took a long time. — Steve Jobs

A relatively busy for a weekday afternoon. As we walk by the footpath, on either side of the road we spot a good mix of retail stores ranging from apparel, shoes, juice centres, paan shops and restaurants. Though Google maps guide us towards the location, we find it a little hard to locate the restaurant. As we manage to spot the restaurant, we enter the premise and approach the man near the cash table and ask for Mr Venkatesh. …

Dharmesh Ba

Building @D91Labs, Design lead @setu. NID alumnus, ex-Cleartax. All things fintech.

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